Programs
Consulting that teaches, not just advises.
Every Wigulu program is structured around learning by doing. Your team leaves with methods they own, not reports they file away.
Every Wigulu program is structured around learning by doing. Your team leaves with methods they own, not reports they file away.
The three pillars of every Wigulu program work together. Prioritization helps you choose. Prototyping helps you build. Testing helps you learn. Most teams need all three. Some already do one or two well and need focused help with the rest.
Helping your team decide what to work on, and feel confident about that decision.
Prioritization is where most innovation efforts fall apart. Not because teams do not care, but because there is no shared criteria. Everyone has a different sense of what "good" looks like, and the discussion never quite resolves.
Our prioritization sessions introduce a lightweight scoring framework that the whole team can use. It weighs factors like strategic fit, resource requirements, and testability. Nothing complicated. The goal is a shared language for comparing ideas, not a perfect mathematical formula.
Teams typically arrive with a backlog of ideas in varying states. Over two to four hours, we map them out, apply the scoring framework together, and leave with a ranked shortlist. The framework itself becomes a tool your team can reuse.
Building rough versions fast to learn what you cannot learn from thinking.
There is a common belief that prototyping is expensive or technically demanding. It is not, once you separate the concept from the finished product. A prototype is just the smallest thing you can build that lets you ask a real question.
We teach teams to build paper prototypes, clickable mockups, physical models, and role-played service experiences. The method depends on what you are trying to learn. The constant is speed. You build to learn, not to impress.
Paper sketching. Cardboard models. Storyboards. Basic digital wireframes. Role-play scripts for service concepts. Each has a place. We help you pick the right one for the question you are trying to answer.
Getting real feedback from real people before you invest in building anything substantial.
Most teams skip testing because they do not have a clear way to do it. They worry about asking the wrong questions, or getting answers they cannot interpret. We make testing approachable by starting with just a few conversations.
You do not need a research team or a survey platform. A short conversation with five relevant people will tell you more than a hundred responses from the wrong audience. We help you find those people, structure the conversation, and make sense of what you hear.
Structured interviews. Observation sessions. Concierge tests, where you manually deliver the experience before automating it. Landing page experiments. Smoke tests. Each approach is matched to the type of assumption you are trying to check.
Programs can run in different configurations depending on your team's schedule and starting point.
One to three focused days where the team moves through prioritization, prototyping, and a first round of testing in quick succession. Suited for teams that want fast momentum and can dedicate the time.
Sessions run over four to eight weeks with time between each one for the team to apply what they learned. Better for organizations that cannot pull people away from daily work for multiple consecutive days.
Wigulu works alongside your team over a longer period, joining your regular rhythm. Suited for organizations that want innovation to become a permanent part of how they operate, not a one-off intervention.
Every team is different. Reach out and we can talk through which program format makes sense for where you are right now.